Synopsis
Although most of us have no idea of what's going on in our heads, brain scientists have figured out a lot about how the brain works. John Medina explains what scientists know for sure about our brains and how exercise, memory, sleep, and stress might influence the way we teach our children and the way we work. The book includes the Brain Rules Bonus DVD.
Publishers Weekly
Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest-studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers.
1 comment:
I found this book extremely informative and easy to read; considering the complexity of the material. I am in NO way a scientist or have any understanding of neuroscience. In fact, I beat up brain surgeons in my spare time. The author breaks the information down in a way that any regular "Joe Plumber" can understand! If you are a hardcore scientist/doctor/quantum physicist, then take a pass because you might not like how it's written. But, for the rest of us that want some kind of understanding how the big, slimy thing in our head works - definitely pick up this book!
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